Republic of Gilead Essay Example for Free

Republic of Gilead Essay Every person goes through various experiences in life which at times are unique or have some similarities to other occurrences somewhere else. In my case, I have gone through a social experience similar to that depicted in the â€Å"The Handmaid’s Tail† by Margaret Atwood. This experience occurred when I was serving in the military. In the Handmaid’s tale, a dystopian Republic of Gilead in its quest for a supposedly superior society resulted to a society that sacrificed and undermined of women’s rights. In this society, the rich and powerful were favored, while the ordinary people were suppressed. As a matter of my fate, all men in Korea have to serve in the military for two years. During this time, they endure not only a lot of training but also a life with seniors in the barracks. Just like in this tale, the Korean military is an organized functional society with very strict rules. In addition, the military has its barracks based away from the cities where officers live in isolation. Usually, same squad members live together in a barrack which called â€Å"life house†. There are four classes of soldier who live together in a single life house. This composed of a sergeant, corporal, private first, and a private. I belonged to a squad which followed to the letter a strong set of rules and regulations which were based on the rank of each class. These rules were observed regardless of time, place and situation. Usually, almost all squads have their own traditional conditions and rules based on the class. In my squad, lower class had to obey higher class whatever they ask nom matter how annoying it might be. Additionally, there are some restrictions and conditions what we could do or can not do based on the class. For example, a private can not watch the T. V, make a call to a friend, smoke a cigarette, or even go to â€Å"PX† which is a cafeteria where soldiers do buy some snacks without permission from a higher rank8ing officer. These rules are followed even when privates have free time until when a private attains the rank of a sergeant. There are many forms of restrictions he had to endure which curtails the conduct soldier making it discriminative from those of higher class. When a private becomes a private first, he can smoke a cigarette, and make a call by himself without the permission of a higher ranking officer. When he becomes a corporal, he does not need to get permission to watch a T. V, and go to â€Å"PX† any more. Becoming a sergeant is just like becoming what I can literally call â€Å"the God of a barracks†. This is because they do not have to participate in anything that happens in a life house. This includes activities such as cleaning clothes, and keeping house tidy. His work is only to carry out inspection of life house. As a matter of fact, a sergeant is the highest ranked soldier. Since he has little time left in the army, he is excused from almost every duty that involves manual work. Usually, private and private first do everything under corporate’s direction and inspection by platoon leader who is a career soldier before soldiers go to sleep. Restriction is not only annoying thing for the soldiers but also responsibilities which reduces as they are move up to higher classes. The highest one usually does nothing but they can order anything they want to be done for them by officers of lower classes. The highest one is like the commander in the Gilead society. The corporal is similar to the eyes in the Gilead society who usually announce the sergeant’s message and supervise lowers as they carry out he specified orders. Next, private first who is similar to the aunt class in the Gilead society supervise and teach privates and do the chores together. On the other hand, privates who are similar to handmaids in the Gilead society do not have any right for themselves. They just follow what those in higher classes ask them to do. This includes cleaning all of clothes belonging to officers of the higher classes, life house, boots, and also ironing uniform. This weird and unfair rules and conditions are handed down year after year. When I became a sergeant, I cancelled some of these weird rules because I had become sick of theme and I wanted to form a better society. At the same time, the minister of National Defense of Korea ordered me to remove some of those bad habits because they had been known to cause many troubles. These oppressive rules made many officers to commit suicides Very often in the Korean army. As a result of these changes, nowadays usually almost all soldiers in Korea have same rights and privileges and it is very hard to find a higher ranking officer ordering lower officers like it used to be in the past.

Limiting the Use of Torture in America Essay -- Criminal Justice Crime

Many social groups as well political groups have discussed the issue of torture. The elements and basic working of torture have many against it saying it is too cruel and violates America’s 8th amendment. But the question does arise what do we do if there is a suspect found hours before the crime is committed? Or what do we do to those that are known to have committed the severe crime (ie. a serial killer that has three victims hidden away) how do we find the victims and such? The usage of torture on individuals that have a reasonable doubt of committed a heinous crime should not happen. Though torture itself in the United States is not allowed. But should torture be allowed, it should only be used on those that committed crimes that can put you on death row or life in prison. Such as in Oklahoma where if â€Å"a capital offense sex crimes against a child under 14 years of age when the offender has a previous conviction for a similar offense† , but also that person had a victim hidden from the public eyes at the time of the arrest, light torture should be allowed for that ...

Mark Twain and His Use of Humor

Samuel Clemons became known to the world as Mark Twain the man of satire and humor.   Through his humor, he entertained the world during his lifetime and he has continued to entertain for generations.   Practically everyone found him funny, but not everyone understood his biting satire.   His subtly in itself was humorous.   Twain was known toward the end of his life as â€Å"the man in white.† He wore an all white suit and with his shock of white gray hair and he would lecture or perform in front of a black or dark background.   His image, when he performed, was a contrast between good and evil, just like his humor was funny on one level and piercing on another.   It has not needed the careful, retrospective estimate that a great writer's death usually brings to his works for the reading public to have come to the conclusion years ago that SAMUEL L. CLEMENS measures up to a vastly more complex figure in literature than the mere â€Å"funny man† that his first and amazingly popular achievements in authorship seemed to make him. (Changing Humor) Mark Twain was exposed to humor from an early age.   He was brought up in Hannibal, Missouri on the banks of the Mississippi River.   The location of his upbringing was an important aspect of his life.   Steamboats made regular stops daily in Hannibal.   This brought a variety of visitors to the town.   Many of those visitors had interesting and humorous stories to tell and Twain was always ready to listen.   Most of the humor that he came in contact with were from the men who worked on the steamboats.   They would gather by the local stores and the river bank to talk and enjoy a smoke.   The young boys of the town found it the highlight of all of their entertainment to hang out around the men and listen to their stories of wild adventures laced with incidents that were funny. There were those who thought that Twain was funny because he was ignorant, but they were mistaken.   Twain's repeated professions of innocence or ineptitude in literary craftsmanship are not to be believed. (Horn)   He was an entertainer as well as an author.   Audiences enjoyed Twain’s delivery of his own stories as they did reading themselves.   He saw many flaws in society, and he knew that writing articles and lecturing people about these vices would only turn them away. However, when laced with humor, people were much more likely to listen, and then internalize the message.   In The Adventures of Huckleberry Finn, the social injustices of child abuse, slavery, feuding, and hypocrisy in religion are told in such a way that the reader is amused as well as shocked at the atrocities. He wrote that Huck, on his decision not to turn in Jim, a runaway slave, that he would go to hell if the only way that one could enter heaven was to accept that a man could be owned by another person. Between 1876, when he began Huckleberry Finn, and 1884, when he completed it, Twain suffered a series of personal and financial disasters from which he never recovered.   A short list would include: the loss of close friends, a drastic break with his publisher, financial troubles running to bankruptcy, ruinous involvements with various patents he had acquired; a bitterly disappointing return to the Mississippi River, Hannibal, and boyhood scenes; and the beginnings of chronic ill health for the four deeply loved female members of his family. (Bercovitch)   Yet with all of the pressures of life he still used humor in his writing. Twain made use of the newly settled Southwest as the outset of his career.   Using dialect and the regional setting as a tool for humor was just one way that he entertained his readers. The genre that developed originates from the politics and oral histories of a burgeoning region– full of fire and out to prove itself to the world. This enthusiasm manifests itself in bawdy, violent, and predominately masculine portrayals of the world of the Southwest. Yet beneath the savagery of the stories, there is an effort at realism and regional descriptions that had not been attempted previously. (Price)   He was able to take them to a place that seemed to move at a slower pace, and where the â€Å"city slicker† with all his education was no match for the common sense of the frontiersman.   This is notable in the story The Celebrated Jumping Frog of Calaveras County, where the narrator from the city is taken and made out the fool by an older uneducated man in a country store. Southwestern humor was not the only way that Twain displayed his humor.   He did not feel the need to limit himself by only writing regional literature.   In A Connecticut Yankee in King Arthur’s Court, the Yankee is an idealist who believes that when transported back in time, that technology and reforms in the church could change the morality of the world.   The naivety is presented in a humorous way, but people were forced to look at morality instead of only focusing on technology. The short story Luck displayed quite humorously the intelligence of military leaders.   While the story is set in England, the purpose was to question leaders in all countries.   He tells the reader that the man being honored as a brilliant military leader is really a fool.   The narrator is a minister so he should be believable.   He lets us in on the secret that the man has only made all of his heroic and brilliant actions were actually foolish blunders and mistakes. In Twain’s later years his humor changed.   He suffered tragedies that would shake anyone.   His humor transformed into bitter satire.   While in Europe, he received word that his favorite daughter, Susie had meningitis.   By the time he and Olivia, his wife, returned to America, Susie had died.   This devastated him, and he never really recovered from his grief. A few years later, Olivia died.   He threw himself into the care of his epileptic daughter, Jean.   Unfortunately, Jean had a seizure and drowned in her bathtub.   Mark Twain had lost most of his family and was a broken man.   After the suffering he went through in such a short amount of time could only affect his humor.   His anger toward God was the target of most of his satire. In his last work, The Mysterious Stranger, Twain chronicles the wanderings of Satan, the nephew of the famous Satan, on earth.   This work was a product of his bitterness at the loss of the beloved women in his life.   It was published six years after his death and was not completely finished.   However, it should only be natural that a person would change during the course of his/her life. Mark Twain will always be known to the public as a humorist.   He enlightened millions with his social ideas in a funny and entertaining way.   He brought many issues to life through an amusing little boy that made people think of days gone by.   He will continue to do so for many years to come.   Humor has changed drastically over the years.   Mark Twain’s writings are different from the humor today that relies on someone being hurt or frightened silly.   It is refreshing to see the work of a humorist with substance. Works Cited Bercovitch, Sacvan.   What’s Funny about Huckleberry Finn.   18, June 2007, http://findarticles.com/p/articles/mi_m1571/is_n27_v12/ai_18486848/pg_3 Changing Humor. 1920.   The New York Times. 18, June 2007, http://www.twainquotes.com/19200321.html    Horn, Jason.   Mark Twain: A Study of the Short Fiction Book Review.   Summer 1998.   18, June 2007, http://findarticles.com/p/articles/mi_m2455/is_3_35/ai_83585394 Price, Angel.   Southwestern Humor and Mark Twain.   18, June 2007, http://etext.virginia.edu/railton/projects/price/southwes.htm   

Research Paper About Computer Addiction Essay

A.Background of the study It is known that we are living in technological era. The computers became irreplaceable tool in everyday life of almost each person. The adult users generally use it for business purposes while youngsters for computer games. Computers became that part of our life and every important component in the spheres of the life leisure. And nowadays majority of young people spend their leisure time playing computer games, surfing through the internet. Computer have become one of the favorite time-spending of young people in all ages, and even some adults and the students. With permanent development of computer technology the quality of people using computer either for working purposes or entertainment purposes is increasing speedily. There are many things that causes addiction to computer, one reason being, is that most of the students just need something to occupy their time and these games and browsing internet do that for countless hours. Some students use computer to escape their reality which can include school, work and possibly personal problems. Computer also represents students to challenges they can overcome so they can feel a sense of accomplishments in virtual world, mistakes can be undone and time can review itself with the push of a few buttons. B.Statement of the problem This study sought to evaluate the different factor that causes STI College Taft Students addiction to computer games. The researcher prepared some of the following questions: 1.What factors that students addicted to computers? 2.What are the signs that would let us know if a student is addicted or not? 3.How computer affect students vices in their everyday lives? C.Significance of the study This Study will enlighten the students of STI College Taft, about the causes, disorders, and negative affects that they can get through computers. Also these studies would like to encourage them to seek immediate way to prevent  computer addictions. D.Scope and Delimitation of the study These studies focused in computer addiction. How computer affect our co-students in STI College Taft in different factors, such as in their studies, personal problem, emotional, physical and mental, time, financial and social. We researched also the reason why they are involved in this problem. We also study the symptoms and effect of computer addictions. We emphasize some of alternative solution in this problem. We limit this study by given information in computer addiction, until we came up in the effects and at last we give our recommendations to help our student to solve their dilemma about computer addiction.

Free Essays on AMD

CONTENTS INTRODUCTION: COMPANY PROFILE1 THE COMPETITIVE PC CHIP MARKET2 DIVERSIFICATION AND GLOBAL POSITION3 COLLABORATIVE EFFORTS4 GLOBAL TECHNOLOGY5 LEGAL ENVIRONMENT6 THE EHS PROGRAM7 AMD’S WORK FORCE8 SAFETY AND HEALTH POLICY7 ENVIRONMENTAL POLICY8 SOCIAL RESPONSIBILITY10 CONCLUSION11 WORKS CITED12 INTRODUCTION: COMPANY PROFILE Advanced Micro Devices, Inc. is ranked as the as the world’s second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD’s sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1). AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody’s 2000, 2520). The company’s headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangkok, Thailand and Penang, Malaysia. The company has also established production at the Singapore’s test and assembly facility as well as an analysis and design plant in Suzhou, China. In addition, a new plant in Japan, a joint venture of AMD and Fujitsu, called AMD Fujitsu Semiconductor Ltd. or FASB, will begin operations in the first half of 2001 (Dum 2000, 2). AMD, like many technological multinational enterprises (MNE), prefers to locate its factories and assembly plants in technology clusters in stable and democratic countries. However, AMD knows that East Asia is one of the best places for setting up factories because of cheap wages, stable countries, proximity to suppliers and potentially large mark... Free Essays on AMD Free Essays on AMD CONTENTS INTRODUCTION: COMPANY PROFILE 1 THE COMPETITIVE PC CHIP MARKET 2 DIVERSIFICATION AND GLOBAL POSITION 3 COLLABORATIVE EFFORTS 4 GLOBAL TECHNOLOGY 5 LEGAL ENVIRONMENT 6 THE EHS PROGRAM 7 AMD’S WORK FORCE 8 SAFETY AND HEALTH POLICY 7 ENVIRONMENTAL POLICY 8 SOCIAL RESPONSIBILITY 10 CONCLUSION 11 WORKS CITED 12 INTRODUCTION: COMPANY PROFILE Advanced Micro Devices, Inc. is ranked as the as the world’s second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD’s sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1). AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody’s 2000, 2520). The company’s headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangkok, Thailand and Penang, Malaysia. The company has also established production at the Singapore’s test and assembly facility as well as an analysis and design plant in Suzhou, China. In addition, a new plant in Japan, a joint venture of AMD and Fujitsu, called AMD Fujitsu Semiconductor Ltd. or FASB, will begin operations in the first half of 2001 (Dum 2000, 2). AMD, like many technological multinational enterprises (MNE), prefers to locate its factories and assembly plants in technology clusters in stable and democratic countries. However, AMD knows that East Asia is one of the best places for setting up factories because of cheap wages, stable countries, proximity to suppliers and potentially large mark...

How to Repurpose Content and Make the Most of Your Marketing

How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017

Discussion broad Essay Example | Topics and Well Written Essays - 500 words - 1

Discussion broad - Essay Example Based on the Output KPIs under the second objective, help grow membership, strength of brand identity is considered. However, under attitudinal and behavioral KPIs, there are no measurement tools to show the relevance of the target output KPI, strength of brand identity. In this case, the use of survey questions to identify what effect brand strength has on membership is recommended. Additionally, the behavioral KPIs should show change in page views based on recognition of brand strength. The current lack of attitudinal and behavioral KPIs indicating the role and influence of brand strength on membership merits the recommendation of a survey to showcase the associated impact of brand strength on membership growth (Paine, 2011). Under the third communication objective, the Boston IABC website, a recommendation for Output KIPs targets the number of individuals sharing a common goal that can yield to stronger relationships among chapter members. By simple counting or use of metrics in terms of percentage, output KIPs should be able to show how effective calendar events are at bringing certain members together. Additionally, under the attitudinal KIPs, focus group analysis should be considered to indicate how much of current chapter members attend similar events and how many members have distinct tastes for events. Under the Behavioral KPIs, metrics should be used to determine the rate of change in return visitors. While event registration and activity on social media can be used to strengthen relationships, the rate at which members register for the same calendar events as well as rate of attendance for certain events over others is essential in determining how successful the communication objective is (Paine ,